If you’re a small business owner and don’t use Twitter, don’t worry – you’re not alone. If you consider yourself a newcomer to Twitter, you’re in luck! Twitter recently released an excellent Twitter guide for small businesses to help people like you learn not only about the benefits of using their service, but also how to use it on a more functional level. The flip side is that not all of us have time to read practical advice on why and how to use a social networking platform that may or may not help us make more money. But don’t worry! We’ve already done it for you!
This week’s post is a simple overview of what Twitter is, why it might be useful to you, and a few helpful tips on how to incorporate it into your marketing strategy. All of these questions are very detailed, so if you need to understand something better, feel free to read the full guide by downloading the link below.
Let’s not waste any more time!
What is Twitter?
Twitter’s website says this rather succinctly: Twitter is an information network that brings people closer to what is important to them.
It’s pretty simple, isn’t it?
Twitter, which has more than 100 million active users, is one of the largest networks in the world. His 250 million tweets a day turned him into an interest-based media machine that introduced new channels of communication – not just between people, but also between the companies involved.
How can Twitter help your business?
Internet marketing for small businesses tends to be more interest-oriented than ever. In a world filled with tons of advertising and marketing garbage, platforms like Twitter allow people to reduce noise and get exactly what they’re looking for. Being and communicating regularly with people interested in buying what you are selling is easier than ever. It means a whole new world of possibilities if you are brave enough to take the plunge.
How does it work?
Users search, link and share information with Twitter as an incubator. Your ability to use Twitter largely depends on your ability to communicate with people you’re interested in and who are interested in you. This continuous and endless dialogue with others can help you do a lot for people in and around your industry, using your observations to create a marketing plan based on how your users talk, communicate and behave with them. Your brand and brands are similar to yours.
Twitter is 100% interactive, which means it takes some involvement (and time). Interacting with your subscribers and those you subscribe to isn’t really a choice – it’s a must if you want to expand your network and make it work. Remember, Twitter is not the creation of a website, but the beginning of a conversation!
What is the basic jargon?
The big advantage of Twitter is its simplicity. Before you start, you need to know a few basic Twitter terms:
Tweets – in fact, a tweet – is what you have to say. It may not exceed 140 characters. Every time you share information, you tweet.
Hash tag – hashtags – is the lifeblood of Twitter. It’s mostly the conversations themselves. For example, if you’re a San Diego Padres fan and want to participate in a team discussion, you can search by hashtag #paddress thousands of team tweets and conversations. Direct immersion, twitter or just helping people can lead to more interaction. The more interactions, the more conversations. The more conversations you have, the more likely it is that people will follow you.
Tracking – Like Facebook, Twitter allows you to keep an eye on people and organizations that interest you. If you like what someone is saying, you can subscribe to them and their tweets will appear in your feed. You can access the content they offer, read the articles they offer, and interact with them if you wish.
Subscribers are people who subscribe to you and want to read what you have to say. Every time you tweet, they can see what you’ve shared in their timeline. This is your audience, so be careful what they’re talking about! Some people like to follow the people who follow them – not because of unspoken politeness (although it is), but because they can learn a lot from their behavior.
A personal message is exactly what is written. When a conversation becomes too complex or, in some cases, too private for public use, private messages allow you to communicate with people on a deeper and more private level.
Retweet – Retweet allows you to share someone’s comments at the touch of a button. Retweeting is especially useful when you want to share information, such as a blog post or article. Instead of suffering from creating your own tweet, you can simply click the ‘retweet’ command, and that person’s tweet will appear on your timeline for your followers.
Mention – If you want to draw attention to something, you can use the “Mention” feature. Your tweet will appear on your timeline and be visible to the person you’re communicating with. Mentions are usually used to start a conversation or immediately go to it.
What are the practical tips?
As with any news network, Twitter has some good practices. Here’s a rundown of the issues raised in Twitter’s guide to small business. For a more complete review, read the full guide.
Show your individuality. Most of your brand is you. Don’t be afraid to show your individuality. Too many people make the mistake of speaking in a common tone. Remember that you are a conversation, not a lecture!
Follow and learn – people who listen and learn on Twitter tend to show better results. Keep an eye on companies that look like yours and see what they do. See what works and what doesn’t.
Maybe it’s an action or a special offer. It could even be an article that teaches someone to do something. Improving the value of your tweets will not only make them interesting and informative, but will also become a legitimate source of information for your customers. That’s what makes them come back.
Be responsive – answer when people have something to tell you. Like I said, Twitter is a conversation. Especially if the tweet can be more critical in nature, can be considered in advance and says a lot publicly about how to solve problems. Always be prepared to attract others. Your efficiency is important for a strong brand!
Tweet Daily – The best thing about Twitter is that it doesn’t take much effort to stay active. 420 keystrokes a day can tweet you in the morning, afternoon and night. Most marketing consultants would advise you to tweet at least once or twice a day. It’s up to you to decide how much you decide to spend on Twitter every day, but it’s important to be there every day, especially early on! Stay active and stay up-to-date!
While in many places you are advised to be careful with how you experiment with Twitter to promote your small business on social media, this should not prevent you from getting into a fight. Create a personal account and examine it on a test drive before setting up an account for your business. Feel how it works and how comfortable you are. Use your personal account to find out what other companies in your industry are doing, speak, and use to encourage interaction and engage their users.