The Dirndl is a traditional outfit for women that also comes from the Alpine region of Bavaria, but there are many variations. Other Alpine countries such as Austria, Liechtenstein, Switzerland and Italy have local variations and traditions. Very often these garments originated as work clothes and it turned out that the wearer belonged to a certain group of people, such as civil servants, workers, a guild, order or a certain city or region. Influenced by the DIY trends of the 50s and 60s, German punk was personal and built by the individual, allowing punk fashion to project a unique message. As a result, the punk scene was different in every city and neighborhood, an aspect that is still felt today, as Berlin’s neighborhoods are characterized by their own characteristics, fashion, and atmosphere. As Chris Wendt explained in 2016, young people in West Germany were looking for individuality and a new Germany in the form of punk art, music and fashion.
These figures can give you the impression that selling fashion and clothing in Germany is easy. However, the right way to kill the casual look is not your usual ripped jeans. As for the carefree style of the Germans, we can say that in Germany there is no such thing as a misstep. It is quite easy to learn how to dress like a German man and replicate his style. But even without black and white wardrobe rules, there are certain style restrictions in German men’s fashion. The Berlin style is incomplete without the durable leather jackets, which serve both style and comfort.
German companies that produce in and at the same time for other countries are not taken into account here. For more than 85 years, we have earned the trust of our customers around the world by supporting them in business-critical decision-making processes around consumers, markets, brands and media. Our trusted data and insights, combined with advanced AI capabilities, have revolutionized access to real-time, Moser Trachtenwelt actionable recommendations that drive marketing, sales and organizational effectiveness for our customers and partners. Sustainability has become hugely important among German consumers in recent years, no less driven by the pandemic. In particular, the Glamour Greens group, a group of consumers who consciously show their green actions to the outside world, has grown considerably over the past ten years.
And think of Jogi Löw, responsible for awakening the custom-made white shirt. Fashion transforms the zeitgeist into materials, shapes and colours. Berlin, the country’s capital, is also a fashion capital of the world and home to Berlin Fashion Week, the country’s most important, even where young and creative German fashion designers present unique creations. Other important cities for the German fashion scene are Munich, Hamburg and Cologne. Smaller towns such as Herford, Metzingen, Herzogenaurach, Schorndorf, Chemnitz, Albstadt and Detmold. They are also important design and production centers of the German fashion industry.
Several aspects have already shown sustained growth over a longer observation period, which will continue into the future. Clothing based on materials of animal origin can be highlighted as an example. For example, while in 2015, 58 percent of consumers still said they would not buy clothing with skin characteristics; By 2021, that figure had risen to 81 percent. Over the past 10 years, the dirndl has experienced something of a renaissance.