The 12 Do’s And Don’ts Of Web Design

Jennifer Dublino is a prolific researcher, writer, and editor, specializing in topical, engaging, and informative content. She has written numerous e-books, slideshows, websites, landing pages, sales pages, email campaigns, blog posts, press releases and thought leadership articles. Topics include consumer financial services, home buying and finance, general business topics, health and wellness, neuroscience and neuromarketing, and B2B industrial products. If you’re a beginner designer, it’s a good idea to keep your colors simple. Many of the best DIY websites find the right “look” with a simple black, white, and/or grey color scheme, and then they add small bits of color for variety.

Elements like size, color, placement and negative space can all increase engagement—or decrease it. In the Streamflow example by Top Level designer Hitron, the tagline and CTA take the main focus, not because they’re flashy or garish, but because of all the negative space around Redesign them. This landing screen makes it easier for the user to understand what the company does and where on the site to go next. They include gorgeous imagery of the clouds, too, but in a beautiful, minimalistic way—a clever composition with plenty of strategic negative space.

Every card consists of a picture and a short title, and spacing between cards is okay. Moreover, there are no issues with the fonts — the content offered at this website is readable. If potential customers land on your site but find it difficult to read or navigate on a mobile device, they may simply abandon you in favor of a competitor. Furthermore, a negative mobile user experience affects your website in search engine rankings, making it harder for users to find through a Google search – which brings us to our next point. If you design websites, you know that making your designs useful and enjoyable is your top priority. 1998It’s one thing to read these 10 web design tips, but it’s another thing entirely to apply them to your own site.

Fields like color theory, typography, composition and mobile responsiveness are all pretty in-depth, so don’t be discouraged if you’re not getting it all in one sitting. Only professional designers can truly appreciate the nuances of these areas. Hiring someone who understands these web design principles instinctively is usually the safest route to great design. Stick with a simple color palette and neutral background colors. A toned-down background makes instances of color — such as colors on call-to-action buttons, menu items, or other design elements — stand out and get the attention they deserve.

People do scroll, but only if what’s above the fold is promising enough. It is very important to understand that a well-designed website can help your business to form a good impression on your prospective customers. Now that you know how to design a website and have some handy tips on what separates good web design from bad, you can start producing exceptional sites that pull in droves of visitors!